The mountain sports outfitter VAUDE, was honored for its successful, sustainable business strategy with the Axia Award 2014 for the region of Baden Württemberg in Germany. Erwin Gutensohn, VAUDE Chief Finance Officer, accepted the honours at an awards ceremony at Le Méridien in Stuttgart. The event took place under the patronage of Dr. Nils Schmid, Deputy Prime Minister and Minister for Finance and Economic Affairs of the State of Baden-Württemberg.
The auditing firm Deloitte, which holds the competition annually, focused on the issue of sustainability for 2014. A total of four medium-sized companies from Baden-Württemberg were honoured. The winners impressed the jury with an unwavering commitment to sustainability that includes sustainable security of employees and shareholder structures, financing and brand image.
“The participants in the Axia Award prove that a conscientious responsibility to employees, customers and the environment can be a worthwhile sustainability strategy that ensures long-term success. The winning companies clearly demonstrate the impressive innovative power that they have and the momentum that can be released by it,” said Dr. Hans-Rudolf Rohm, Partner at Deloitte.
For years, VAUDE has pursued a consistent sustainability approach, which has been implemented and experienced in all areas of the company. The firm is proving that socially and environmentally responsible business can be financially successful.
“The fact that it works is constantly being called into question and used to justify purely profit-oriented business practices. We really appreciate business activities that balance man and nature. In order to engage in value-driven business, we must be economically excellent. We are showing that this is feasible and appreciate the fact that we are contributing to a rethinking of the economy. The Axia Award for sustainable business is setting an important precedent for moving in this direction,” said Erwin Gutensohn.
More about VAUDE’s commitment to sustainability at: www.vaude.com/en-GB/Responsibility