Sweden’s most successful and premium outdoor kidswear brand ISBJÖRN of Sweden makes its debut in Scotland this month, as the flagship Tiso Perth Outdoor Experience outlet becomes the first of the outdoor adventure retail specialists stores to stock the Scandinavian brand, whose range is 90% bluesign® approved.
The Perth branch of Tiso will stock a selection of key products from ISBJÖRN’S spring/summer range, from durable TENCEL® Tees and the best-selling Trapper Pants II, to the fluorocarbon-free Monsune Hardshell jacket and PrimaLoft® Insulation Eco Frost Jacket, plus a selection of accessories.
Founded in 2005 by new mothers Camilla Schmidt and Maria Frykman-Forsberg, ISBJÖRN of Sweden provides durable, high-quality and environmentally conscious outdoor clothing and accessories for babies, children and teens, using the same manufacturing techniques and materials often found in adult clothing. The brand believes that children are ‘multisporters by nature’ and produces clothing that is durable enough to protect young people in all outdoor environments.
Both companies are dedicated to ensuring children can enjoy outdoor activities while staying safe and protected. Tiso, that was recently named a Recommended Retailer of Expedition Kit for the Duke of Edinburgh (DofE) Award, also supports Countryside Learning Scotland. Chris Tiso, CEO of Tiso Group, is an ambassador for the charity, which encourages children from urban areas to enjoy freedom and education in the countryside.
Maria Frykman Forsberg, founder and CEO of ISBJÖRN of Sweden, commented: “Tiso Perth Outdoor Experience is a stunning family-friendly outdoor destination store and we couldn’t wish for a better retail environment to make our Scottish debut. We share many of the same passions for quality outdoor clothing and encouraging young people to experience the great pleasures of outdoor activities. Scottish weather is renowned for being changeable and hard to predict, and we want to offer children and teens the chance to be as prepared, protected and safe in the great outdoors as their parents.”
Chris Tiso, CEO of Tiso Group, also commented: “For over 55 years my family has proudly provided Scotland’s outdoor community with the highest quality of outdoor equipment and apparel to maximise enjoyment of the great outdoors. Our decision to introduce our customers to ISBJÖRN of Sweden further underlines our belief in giving Tiso customers the very best in apparel. As Scotland’s leading outdoor adventure retail specialist, I am very excited to see the debuting of ISBJÖRN of Sweden’s latest range in our flagship Tiso Perth Outdoor Experience store. It’s a new and interesting brand for the UK market and I’m sure our customers will be receptive to the quality of a range that keeps the kids warm and dry whatever the forecast!”