Tiso Group, Scotland’s leading outdoor adventure retail specialist, has officially opened its Outdoor Experience store in the highland town of Aviemore within the Cairngorms National Park. The new store is located within the new £10 million Myrtlefield Retail Park off Grampian Road.
The store is one of 13 operated by Tiso Group throughout Scotland, and is the latest milestone in the family business that has proudly served Scotland’s outdoor community since it was founded in Edinburgh by the late Graham Tiso and his wife Maude in 1962.
Encompassing more than 12,000 square feet and employing over 20 staff from the local area and beyond, this latest evolution in the established Outdoor Experience concept gives customers the chance to browse leading technical apparel and equipment brands across the trusted Tiso, Alpine Bikes and Blues Ski retail components, such as Rab, Mountain Equipment and Arcteryx. Lines from Fjallraven and La Sportiva, not readily available elsewhere in Aviemore, will also be stocked.
Reflecting Tiso’s commitment to deliver the highest standards of customer service, the staff complement includes experienced and qualified boot fitting, bike and ski servicing technicians. Customers will also have the opportunity to refill their water bottle from the in-house complimentary water station, reflecting Tiso Group’s increasing commitment to eco-friendly trading.
Chris Tiso, CEO of Tiso Group, commented: “Today is a special milestone for the Tiso family and our loyal customers that we have served across Scotland for more that 50 years. We are proud and excited to open the Tiso Aviemore Outdoor Experience store in Scotland’s adventure capital and in an area where I’ve personally skied and climbed for many years.
“Aviemore is renowned as a destination for people of all ages to access and enjoy the variety offered by the local mountains, forests, lochs and rivers. I believe the high quality products and services within our retail space will appeal to the many mountaineers, walkers, skiers cyclists and nature enthusiasts who come to explore this special part of the world.
“Opening an Outdoor Experience store in Aviemore is the natural next step for our business that is immensely proud of its outdoor heritage. As part of the wider local business and outdoor community, I look forward to welcoming customers old and new to our store.”