First Global Brand Campaign in The North Face History
The North Face today unveiled its first-ever global brand campaign, “Never Stop.” The campaign, which features cinematic footage collected from around the world, takes viewers on an emotional journey inspiring them to discover the exhilaration that lives at the outer edge of their physical and intellectual possibilities.
“Whether it’s the epic or the everyday, we want to inspire people to find the thing they love, and relentlessly pursue it,” said Todd Spaletto, president of The North Face. “Building on our previous U.S.-based campaign, ‘Never Stop’ features people who embody the spirit of exploration.”
“Never Stop” features The North Face athletes Conrad Anker, Paige Claassen, Xavier De Le Rue and Tom Wallisch pushing their physical boundaries climbing, mountaineering, skiing and snowboarding – blended with cultural, creative and emotional scenes of a photographer, marine biologist and scientist to generate a narrative of exploration.
“’Never Stop’ is about exploring your potential in whatever endeavor inspires you,” said The North Face athlete Jimmy Chin. “For me, pushing myself in the mountains has been an important part of my life and something I am passionate about, but photography has been an equally incredible journey to find new perspectives and push myself creatively.”
The “Never Stop” campaign will be distributed globally throughout the fourth quarter in more than 10 markets including the U.S., Canada, Germany, United Kingdom, France, China, Korea, Australia, Nepal and Singapore. It will run across major broadcast and online media around the world, and will also appear via out-of-home executions.