Sigg Switzerland Bottles AG has announced the appointment of Stuart Theobald to the position of Head of Sales, UK and Eire. Stuart joins Sigg from Leatherman Tools where he was Sales Manager EMEA.
Speaking recently, Stuart said: “I am really pleased to be joining the team at Sigg, it’s a brand with an unrivalled heritage and great product recognition from consumers, but it’s safe to say that Sigg has lost its way slightly in recent years, but I am here to change that.
“We are focused on building the brand and engaging with our consumers; there are a lot of things for us to change and we have a pretty aggressive plan to get things moving. This involves renewed marketing efforts, new product launches and changing the way we currently work with our smaller retailers to make it easier for them to purchase from us. I want to pay particular attention to our retailers in Eire, who can be too easily forgotten and who i view as a really important part of the Sigg family.
“Sigg has long been associated with the classic aluminium bottle design that it created. This has now started to change with the introduction of new ranges using materials such as glass, tritan, stainless steel and polypropylene. In 2017 there are six new product ranges being launched, the first being the new ‘Sexy’ Tritan bottle, so expect to hear from us very soon.”