The Scottish Youth Hostels Association (SYHA) has revealed a new logo and trading name. The hostelling accommodation provider will now be known as Hostelling Scotland. The new logo reflects the internationally recognised symbol for youth hostelling.
The new identity is the result of market research and organisation’s desire to remain relevant in the modern world. The changes follow on from a £500,000 development of Aberdeen Youth Hostel in 2017 and a £2.1 million refurbishment of Glen Nevis Youth Hostel, which is due to be completed by May 2018.
Margo Paterson, CEO of SYHA Hostelling Scotland, said: “Our mission is and always has been to make more of Scotland more accessible to more people than anyone else; and especially young people. We exist for the benefit of all who wish to explore and discover our breathtaking country, from cities to islands, beaches to hills and mountains and all points between.
“We have been strong since 1931 and have much to celebrate in our history. Our ethos is as relevant today as it was when we were established 87 years ago, and our charitable objectives remain core to everything we do. This change of trading name and brand refresh fully embraces this.”