Mountain sports equipment manufacturer Salewa has reduced the amount of plastic packaging they use.
The company is now shipping 60 percent of all products purchased via its ecommerce site in new specially made Salewa grassboxes, removing the need for plastic packaging.
The new boxes have a paper outer layer made of 40 percent grass, which is made using 99 percent less water than is required to produce corrugated paper – and therefore, reduces CO2 emissions by up to 50 percent. Inside the box, Salewa uses FSC-certified cardboard with high recycling content from sustainably managed forests in Europe.
To return goods, each grassbox comes with a self-sealing returns seal so that it is easy to send items back. The entire packaging is 100 percent recyclable.
“We have to think long term. As a mountain sports company, we want to introduce every possible measure to support social responsibility and reduce our environmental footprint,” emphasises Stefan Rainer, General Manager at Salewa. “We are confident about the Grassbox and are proud to be able to send Salewa products to our customers in natural, sustainable packaging.”