Global SALEWA brand have relaunched with a brand new logo, which is going down as a milestone in SELEWA’s company history.
The new relaunch is to convey a new message, and the company’s values, these being: functional design, alpine heritage, and excellence in execution.
CEO Massimo Baratto commented: “South Tryol is more than just a location. It is also the home of the brand. Here, you can experience all facets of mountain sports. Thus, it is an ideal place for the development of our brand.”
SALEWA was founded in 1935, it has always been very closely linked with alpinism. Massimo continues: “We are commited to transforming this strength and experience into innovative products that accompany mountain athletes around the world. As a brand, we are ready and prepared to rise up to the challenge globally. This too includes the careful, value-based selection of our partners. Our strong alpine heritage is a solid foundation. Today, we are looking at an exciting future; the relaunch of our brand identity is a key event along the way.”
Marketing Director, Maurizio Priano said: “Our new corporate identity goes far beyond a new logo. The campaign is intended to inspire our customers to step out of their comfort zones, to take on new challenges. It is a new way to communicate, differentiated in its manifestation of how we will single-mindedly convey the values for which we stand.”