The former Managing Director of LOVE, Chris Conlan, has teamed up with award-winning Creative Director Ian Hogg to launch Outsiders, a specialist outdoor and lifestyle marketing agency.
The business has got off to a flying start winning work from British running brand Ronhill, outdoor brands Mountain Equipment and TOG24 and The Mountain Rescue in Holmes Valley.
Commenting on their decision to specialise in the outdoor sector, Chris said: “When outdoor brands go to more traditional agencies for assistance, we have often seen knowledge gaps and a mismatch of expectations, capabilities and industry understanding. Outsiders exists to bridge that gap, with us both having extensive knowledge and experience of the outdoor sector and its challenges, as well as a proven track record in the wider marketing industry.
“People are choosing to enjoy the outdoors more and more, so the associated sector is enjoying a period of growth and its use of marketing is evolving. We have developed a range of services designed specifically to enhance the marketing output of growing businesses in the category, which we can deliver in a flexible way best suited to the needs of individual clients.”