Finnish childrenswear brand Reima has received a gold award for Product Safety from the European Commission. The new award, created this year, honours businesses that go the extra mile to protect consumers. By showcasing these businesses, the European Commission hopes to inspire other companies to do the same.
The ceremony took place in Brussels and saw European Commissioner for Justice, Consumers and Gender Equality, Věra Jourová, present the awards. Reima was awarded for its new reflective wear which is not only sustainable and environmentally friendly, making it safe for wearing and for the planet, but also offers extra protection in the dark.
Since its beginning in the 1940s, practical children’s wear has been one of Reima’s focuses and safety has grown to be an integral part of the company. Reima continues to develop new products for children, recently developing a SunProof range which protects delicate skin from the sun’s harmful UV rays. For spring 2020, they will introduce top-to-toe clothing that repels insects, including ticks, which are a global health hazard.
The company’s CEO, Elina Björkland, responded to the award: “I am very happy and proud of our entire organisation, as I know how much consistent work is behind this victory. Safety is an essential part of all our operations, and we have achieved this level of performance through a combined effort of many functions.”
Reima’s R&D and Sustainability Director, Shahriare Mahmood, added: “We believe that product safety is a part of total sustainability, and unless a product is chemically and mechanically safe, it can’t be regarded as sustainable product. We want to spread this message in the industry.”
Words by Riana Dixon