PrimaLoft continues its debut of proprietary technologies with the launch of PrimaLoft Silver Insulation Active, an insulation solution offering breathability and unmatched warmth that is designed specifically for high-output adventures. The construction of PrimaLoft Silver Insulation Active enables excess heat and moisture to escape, keeping the user comfortable and dry, while also allowing product designers to utilize a much wider variety of breathable outer and liner fabrics, resulting in more year-round choices for manufacturers and consumers.
Mike Joyce, President and CEO of PrimaLoft, said: “We devote extensive time and resources for research and development to solve problems for outdoor devotees participating in a variety of activities and experiencing a wide range of climates. PrimaLoft Silver Insulation Active opens up a new category for us because it answers the challenge of keeping consumers warm and dry during high-aerobic activities.”
“Whether consumers are running, ski touring or finding fresh tracks in the backcountry, this soft, packable and water-resistant insulation regulates wearers’ comfort levels during intense activity. Its versatility and thermal efficiency enable consumers to wear PrimaLoft Silver Insulation Active all year long without having to repeatedly put on and take off layers during an adventure, so they can remain in their comfort zone sweet spot and stay in the moment.”
A proprietary finish and manufacturing process locks tiny PrimaLoft fibers in place, preventing them from migrating through fabrics thus allowing usage with more breathable, open weave materials. This construction allows PrimaLoft Silver Insulation Active to be paired with a wide variety of shell and liner fabrics, including those with high breathability, as well as varying colours, fibres and design structures. The addition of PrimaLoft Silver Insulation Active to the company’s product line-up offers its global brand partners the opportunity to create extensions within their lines for a wider variety of activity-based goods.
“PrimaLoft Silver Insulation Active brings greater thermal attributes to active insulation,” said Brian LaPlante, Marmot’s category manager. “Our product development team was especially excited about its versatility, and the fact that they are not limited in fabric choices for the best in aesthetic and performance design. We continue to hear from our customers that they are seeking apparel to keep them comfortable in extreme, high-octane activities. PrimaLoft Silver Insulation Active is absolutely the best solution we can deliver them.”
Launch partners for PrimaLoft Silver Insulation Active include: Atomic, Audimas, Brax, Direct Alpine, Dunderdon, Elkline, Head, Helly Hansen, Houdini, Klattermusen, L.L.Bean, Lands’ End, Mammut, Marmot, Montane, Musto, Norrona, Odlo, Puma, Red Fox, Roots, Under Armour, and Vaude.
Fall ’15 samples will be on display during January’s ISPO Show in Munich Hall A6 – 304 and at ISPO Bejing.