PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, has become the first ingredient brand to join the European Outdoor Group (EOG) as a full member.
The new partnership was decided by the EOG at the annual assembly meeting, held prior to the ISPO trade show in January 2016. Following the decision in 2014 to include retailers as EOG members, the board proposed a further expansion to incorporate product ingredient brands, subject to eligibility criteria.
PrimaLoft is already a long-standing member of the OIA (American Outdoor Industry Association) and will bring a valuable contribution to the EOG going forward. PrimaLoft joins the EOG on an equal status, and with the same conditions, as existing EOG members.
Mark Held, General Secretary of the EOG commented: “We welcome PrimaLoft as the first product ingredient brand to join the EOG as it commits to work with members to meet objectives that will benefit our entire industry. As our association continues to grow, our members fully understand that by working together in key areas, we can address many of the challenges that we all face within our industry, with an overall goal to maximise the opportunities that exist for our growing and increasingly global industry.”
Jochen Lagemann, Managing Director PrimaLoft Europe & Asia, satisfyingly stated: “We highly appreciate joining the EOG as the first ingredient brand, to contribute to the group through our global experience in the outdoor, sports and other sectors. We are looking forward to continuing to drive a sustainable approach together, from sourcing to the end consumer. Our contribution will not only help our brand customers through product innovation, but also will support the EOG in working on new concept approaches to further develop and expand our industry and provide a stronger collective voice. Motivating new target groups and increasing public visibility and relevance is very important for a passionate industry such as ours.”