OER speaks to Stefan Reisinger, Head of OutDoor, about this year’s OutDoor Show, returning on 18-21 June in Friedrichshafen, Germany.
What can we expect from this year’s OutDoor Show?
The 24th edition of the trade show sees all the leading international brands attending and includes numerous new themes. With a fantastic turnout of 965 exhibitors from 40 nations, OutDoor is once again the perfect platform for the new season.
What type of exhibitors can visitors expect to see?
Our trade show covers pure outdoor and brings the big global players to Friedrichshafen as well as a huge variety of smaller independent companies. The outdoor marketplace is evolving further and opening up to new sectors that address a wider target group, and we want to help drive this development forward at OutDoor 2017 with a new, innovative concept – OutDoor Plus. These extended themes are designed to strengthen the synergies between the outdoor industry and other sectors.
Can you tell us about the new HangOut zone?
With the new HangOut area in the open-air grounds west, OutDoor is presenting the concept of outdoor lifestyle, with a BBQ area and a chill-out zone, and a showcase of relevant products. Over the past few years, the outdoor marketplace has increasingly tapped into new segments and focused on introducing more and more people to activities outdoors.
HangOut will be a space where people can meet up, inspire and encourage one another. A Scandinavian brand is offering any budding outdoor pyromaniacs the chance to start a fire with a lighter and wood chips. Anyone who finds that all too tiring should seek out Tentipi adventure tents – this Swedish company will be looking for the outdoor visitor with the lowest pulse. Respected outdoor expedition chef Kieran Creevy is also organising the first European Outdoor Cooking Championship and offering visitors outdoor cooking workshops on all 4 days of the show.
This year the show has a dedicated Running Centre for the first time, is this due to a growing demand?
Manufacturers, trade and special interest media have increasingly been suggesting that we extend the trail running section to cover the wider concept of running. After all, running is an important part of training for all outdoor activities. This is why we’ve set up a Running Centre for the very first time. The special Running Centre, in Hall B4, will present the subject of running and will remove the boundaries between trail running and classic running. Exhibitors in this segment expect strong growth and new customers as a result. This area presents all OutDoor running expertise together with new players and innovations from the worlds of footwear, apparel, accessories and digital gadgets.
What other trends will be showcased in the product displays?
Alongside pushing limits, reaching summits, breaking records, adrenalin and speed, our show will also focus on the growing fields of water sports and urban outdoor trends in our ‘Lifestyle Collection’ area in Hall A6.
Alastair Humphreys is delivering a keynote speech on the first day. What will he be addressing?
Alastair Humphreys is one of National Geographic’s Adventurers of the Year, an accomplished speaker and a best-selling author. At OutDoor he picks microadventures out as a central theme. As well as the major adventures, Alastair’s award-winning concept of microadventures – short, adventurous journeys close to home – encourage people to take practical steps to challenge themselves by undertaking adventures of their own and improving their physical health, mental wellbeing, and all-important work/life balance.
Is there anything else on the programme that’s not to be missed?
There’s a lot more to discover during the 4 show days, such as the best product innovations that we showcase with the OutDoor Industry Awards, the hottest trends and discussion panels within the OutDoor Conferences or at the blogger base. Not to forget the unique networking atmosphere at the OutDoor party.
What are your future plans for the show. How will it continue to develop?
We put a lot of effort into making sure OutDoor will continue to be the leading outdoor trade fair in Europe. With an excellent international reputation and an instinct for trending topics and novelties, it will further develop as the ‘place-to-be’ for all important representatives of the industry. We’re certain that the direct exchange between key industry players is essential for them to remain competitive. The communication between industry representatives is changing and approaches other than pure business-to-business are becoming more prominent. We’re ready to take the lead and will further adapt the show to stay ahead – of course in close cooperation with our key stakeholders.