Battery manufacturer GP Batteries (UK) Ltd has announced that it has signed up the first retailer to its recently launched ‘Recharge the Outdoors’ campaign. Independent outdoor retailer Hooked On Granite Ltd, who trades as Joe Brown in North Wales and The Climbers Shop in Ambleside and Stony Stratford, has committed to only selling rechargeable batteries in all its four stores, as well as online.
Launched at this year’s Outdoor Industries Association (OIA) Conference and AGM, GP Batteries’ Recharge the Outdoors campaign challenges both retailers and consumers to switch to eco-friendly rechargeable batteries and recycle single-use disposable batteries in a bid to reduce the 600 million batteries thrown away in the UK every year.
As part of the initiative, GP Batteries has put together a one-stop-shop package to help independent retailers completely move over to only selling rechargeable batteries. Included in the package are a variety of GP’s rechargeable batteries, battery chargers, a selection of GP’s PowerBanks and a free of charge POS display unit.
The retail package provides enough stock to fill the display and re-stock it once again. Hooked On Granite will have GP’s fully stocked display unit in each of its four stores alongside its vast range of outdoor and leisure apparel and equipment; encouraging customers to make the switch to buying rechargeable batteries alongside their other outdoor, camping and travel purchases.
On committing to the campaign, Paul Casey, Managing Director for Hooked On Granite, said: “When I attended the OIA conference recently I received and read with interest the information from GP batteries on the scale of the problem with disposable batteries and the lack of re-cycling. I was pretty shocked at the statistics. It was a lightbulb moment though, realising that despite doing a lot to recycle in my personal life at home and work, somehow disposable batteries were not on my radar; I guess I was a slave to a bad habit!
“As soon as I got back to work I polled the staff and they were in 100 percent support of the initiative. We decided right then to stop the sale of disposable batteries and to start promoting and selling only rechargeable ones.”