The European Outdoor Group (EOG) have voted to hold the OutDoor Show in Munich from 2019. The forthcoming 25th edition, taking place on 17th to 20th June, will be the final one held in Friedrichshafen.
Since the news was announced yesterday afternoon, the EOG has released the following statement:
“The EOG began the Vision 2020 project over two and half years ago and as part of the process, commissioned the biggest piece of research on the subject ever done in the European outdoor sector. Through that, the association compiled information from hundreds of retailers, brands and suppliers, and from every country in Europe and many others around the world. In total, the Vision 2020 team completed over 90 hours of face to face interviews with stakeholders. Through this work, economically speaking, the EOG surveyed around 90% of the market and simply put, that stands for something.
“The EOG membership itself is fully representative of the whole sector and includes brands, retailers and ingredient brands. The association’s own well established and highly respected State of Trade market research programme puts the economic size of the wide EOG membership at around 70% of the total European outdoor market. These two points together show that the decision that was taken about the future of OutDoor was not made by the minority, but is representative of the interests of the whole sector.
“The EOG’s key aims have been to keep the sector united, and to ensure that it has the right trade fair platform for the 21st century digital outdoor industry. All three shortlisted venues had an equal opportunity to propose solutions for the ambitious challenges that were set, and the result was that Messe München polled more than three times the vote of its nearest rival.
“This was a fully democratic process, as the EOG believes that it is the members of the community who should decide on their own future. They have done that with an overwhelming majority and the EOG is certainly not trying to divide the sector on this matter. The intention has always been the opposite and that has been reflected in the actions that have been taken at every stage of the process. Ultimately, the result of the vote was definitive and clearly represents the will of the industry. We look forward to the entire outdoor sector uniting behind this decision, and to building an exciting and dynamic OutDoor together with Messe München.”
The show organisers at Messe Friedrichshafen have released a statement to confirm that this year’s OutDoor Show will be the last one held with the existing EOG partnership, but “with support from numerous major industry players”, will be holding a new version of the trade show in Friedrichshafen from 2019.
“We view the vote with great disappointment. After all, the OutDoor was born at Lake Constance and has been here for a quarter of a century. We have written a unique and successful chapter for the history of this industry,” commented Klaus Wellmann, CEO Messe Friedrichshafen. “Our location, and in particular our concept for a new direction for the leading show, has good support from many EOG members, plus backing from numerous other outdoor industry players. Friedrichshafen will continue to offer a unique trade show atmosphere, where international outdoor experts set the course for the future of the business and celebrate their commitment to the outdoors. As such, we’re nevertheless confident and well prepared to enter a new outdoor trade show era at Lake Constance from 2019.”