OutDoor by ISPO is the first year-round, integrative and cross-media platform designed for a new outdoor movement, which includes the OutDoor by ISPO trade fair…
OutDoor by ISPO is the first year-round, integrative and cross-media platform designed for a new outdoor movement. It also includes the OutDoor by ISPO trade fair, the perfect event for bringing together the international outdoor industry. It will be held for the first time ever at the Messe München site from 30 June-3 July 2019 and will be organised in close cooperation with the European Outdoor Group (EOG) trade association.
More than 950 international exhibitors spanning nine halls are expected to be at the premiere. The event will be held under the motto ‘There’s a perfect outdoor for everyone’ and will reflect consumers’ modern understanding of the outdoors: classic outdoor activities such as climbing and hiking will form the basis, but will to some extent be reinterpreted and transformed into forms such as bouldering and speed hiking. New segments such as mountain biking, trail running, and water sports will also feature. OutDoor by ISPO will also be branching out by tapping into other industries outside of the outdoor sector, thus providing visitors with inspiration and valuable knowledge gained from other areas, such as environmental technology or digital retail and technology solutions.
Nine halls with over 96,000 square metres of exhibition space in the eastern part of the trade fair grounds in Munich will bring the outdoor scene to life. Wide central aisles will help visitors get their bearings and gain a quick overview. The open-plan design with plenty of room for holding meetings will ensure that the whole event is a truly inspiring communications platform. A real outdoor feeling will also be achieved in the outside area with direct access to the halls, the green atrium (functioning as a quiet zone during the day and a party area during the evening) and the camping and glamping site. The Riemer Park, directly adjacent to the exhibition grounds, offers spacious green areas and a lake for swimming after the visit to the fair.
Hot Topic: Sustainability
The outdoor sector is already playing a leading role within the industry in terms of raising awareness of sustainability issues and social responsibility. Various different working groups are developing a comprehensive sustainability concept under the OutDoor by ISPO umbrella. The major driving forces behind this are the European Outdoor Group (EOG), the European Outdoor Conservation Association (EOCA) and the OutDoor by ISPO Advisory Board. Environmental pollution and deforestation along with their negative impact on the climate have been identified as the biggest challenges that need to be overcome. Existing ideas and approaches for reducing water and electricity consumption, minimising waste and reusing resources have been assessed and ranked in terms of their importance and then incorporated into a Code of Conduct throughout the entire duration of the trade fair. Next to initiatives for exhibitors and visitors, it includes individual pledges for all groups involved in the organisation of the show, such as booth builders, agencies, caterers and service partners.
With the additional support of research findings and projections, this will result, in the medium-term, in a general fact-based guideline with specific, practical recommendations for managing emissions, water and waste in the outdoor sector. Based on OutDoor by ISPO and the outdoor industry, it will be extended to the entire ISPO platform. Furthermore, all these ambitions are aligned with the general purpose of Messe München to act as sustainable – and socially responsible – as possible.
All information about the project and the complete Code of Conduct for download can be found online: www.ispo.com/en/outdoor/about-outdoor-by-ispo/sustainable-guidelines
During the trade fair the CSR Hub and Sustainability Kiosk located in hall B6 will be a central reference point on all related matters for visitors throughout the trade fair. Display cabinets showcasing biodegradable and bio-based materials will take centre stage. There will also be a diverse program of speeches and presentations packed with tips and inspirational ideas for achieving sustainable operations.
The New Outdoor Mindset: ‘Outdoor’ Covers a Myriad of Concepts
The very fact that the word ‘outdoor’ means so many different things to so many different people is reflected in the diverse range of topics covered by OutDoor by ISPO. Some of them will be specifically delved into and looked at in detail in 19 different Focus and Activation Areas. www.ispo.com/en/outdoor/segments
For Trade Visitors: Discounted Entry and Help with Planning Your Visit
OutDoor by ISPO’s new ticket model is particularly beneficial for sports traders. Retailers and wholesalers as well as distributors can get their day ticket at the lower cost of EUR 17. Other trade visitor groups such as product managers, designers, accessories manufacturers, suppliers or event agencies and sports facilities operators can purchase tickets from EUR 75 and/or EUR 79.
There’s no better way to plan your visit than with the OutDoor by ISPO app. The personalised home screen provides an overview of relevant events and exhibitors as well as hall plans. All users can discuss current topics and network in the Community area. Free Wi-Fi will also be available on the exhibition premises. www.ispo.com/en/outdoor/trade-visitors/app
The obligatory date on Tuesday 2 July is the official OutDoor by ISPO party with live music, starting at 6pm in the Atrium East.
For tickets and registration, go to: www.ispo.com/outdoor/trade-visitors/tickets