Fresh from the launch event of OutDoor by ISPO, we take a look at what you can expect to see when OutDoor hits Munich next July…
On 27 June, the European Outdoor Group (EOG) along with Messe München presented the concept of the new show to over 250 representatives from across Europe and beyond. Since the announcement of Messe München winning the pitch with a majority of EOG member votes, there has been a lot of speculation as to what this new show will offer and deliver. From what we heard, it promises to be a new era for OutDoor, transforming it from a traditional outdoor trade fair to one which will provide opportunities from outside of the core market. There will also be an OutDoor by ISPO 365 day platform for the outdoor industry.
Mark Held, EOG General Secretary, kicked things off by outlining four challenges facing the industry that the new show will help to tackle:
- The outdoor market is mature and is seeing slow growth over the last few years.
- Younger generations are growing up with many alternatives, so the way we think of ‘outdoors’ needs to shift to make outdoor products more attractive to this age group.
- The increase in multimedia messages means that the outdoor sector is getting less attention.
- Megatrends (especially digitalisation) are changing B2B and B2C relationships.
“The idea is that OutDoor by ISPO becomes more than just a trade fair. It needs to be an idea that unites the industry and, importantly opens up the sector to opportunities from new markets and groups.”
So, how are they hoping to do this? The show will focus on three segments:
- ‘Core Outdoor’ – such as hiking, trekking, mountaineering, climbing, bouldering, camping, trail running, functional fabrics and fibres and textrends.
- ‘Outdoor +’ – such as adventure and destination tourism, urban outdoor, outdoor fitness, paddling, kayaking, stand-up paddleboarding, paragliding, surfing, watersports, yoga, wellbeing and nutrition.
- ‘X-Industry’ (cross-industry) – such as digital retail, industry-solutions, environmental, technologies, electronic components, transport and logistics, real-estate and automation and robotics.
‘Core Outdoor’ will remain the heart of the industry and the centre of OutDoor by ISPO.
‘Outdoor +’ will provide neighbouring segments to compliment the core outdoors and add value because from a consumer perspective, these segments are outdoor.
‘X-Industry’ intends to deliver opportunities to build bridges between industries that don’t normally talk to each other such as outdoor and electronics who speak different languages but offer mutual benefits for both parties. Indeed ISPO say that by organising over 50 trade shows globally across different industries such as digital retail, environmental and technologies, their database of three million and reputation will enable this to happen.
The layout of the show will also reflect this, with halls for core as well as the other two categories. There will provisionally be five to six halls allocated for next year’s show but there will be flexibility to expand this if required. There will also be an outside exhibition area as well as activities on offer over at the nearby park and lake. Also, good news for those of you who liked the fact that you could camp out at Friedrichshafen, there is an area for this too.
Here’s a drone flyby which demonstrates how the show will be laid out:
The hall layouts are also designed to be visitor friendly with a welcoming atmosphere through wider aisles and more open and eye level stands as well as themed curated focus areas. To discourage exhibitors from setting up high-walled stands, from 2022 OutDoor by ISPO will change the way they charge for space, moving from a square meterage model to one based on cubic meters. Until then the costs are 130 €/m2 for a row stand, 146 €/m2 for a corner stand, 154 €/m2 for an end stand and 164 €/m2 for an island stand.
The dates were also announced as:
- 30 June to 3 July 2019
- 28 June to 1 July 2020
- 20 June to 23 June 2021
The launch conference is available to view in full HERE.