Specialist consultancy Outdoor Brands has signed up Right Lines Communications to deliver PR support for the Helinox, Nigor and Eureka! brands in the UK. Right Lines will help to promote the ranges of tents and outdoor furniture that Outdoor Brands sells in the market.
Outdoor Brands is owned and managed by Mark Flanagan. The company started working with Helinox, Nigor and Eureka! in January 2013 and has since been steadily building market share for the brands. Right Lines Communications was founded by Chris Lines in 2012 and works with a range of outdoor and sports clients, including Berghaus, the European Outdoor Group and Steve Cram.
Flanagan comments: “Outdoor Brands is very pleased to be working with Right Lines. I have known Chris for many years and am confident that he will help me to raise the profile and boost sales of Helinox, Nigor and Eureka! products in the UK.”
Lines has been working in the PR industry since 1996 and spent six years working in house at Berghaus from 1998, he said: “I am really looking forward to providing PR support for Outdoor Brands. My experience with Berghaus, and other brands, has demonstrated time and again that fine words and pretty pictures mean nothing if the product isn’t up to scratch. As with the other companies that Right Lines represents, that isn’t going to be a problem with Helinox, Nigor or Eureka!.”
For more information about Outdoor Brands, visit www.outdoorbrands.co.uk.
For more information about Right Lines Communications visit www.rightlines.info.