Danish camping equipment manufacturer Oase Outdoors has announced the appointment of Andy Riley as Sales Manager Awnings for the UK. This is a new position reflecting the evolution of the Outwell awning business within the new UK ‘go to market’ strategy developed with retail feedback and agreed within the business following the appointment of Simon Roberts as UK Sales Director at the end of last year.
Riley has a rich history of building brands, including Ellesse UK, before moving to the outdoor industry to work with Helly Hansen. He joins Oase from Vango where he was employed for 10 years as Business Development Manager with a focus on the awnings’ category.
Riley says: “I am delighted to be joining such an iconic company known for its quality product. I am very much looking forward to working with Simon and the team, helping establish them as one of the leading awnings brands as we go forward in this key category.”
Roberts adds: “I’m delighted to have secured Andy to join the team at Oase Outdoors. He brings a wealth of knowledge and relationships to the business and I’m really looking forward to working closely with him on this fast-growing category. Andy’s position is a newly created role that will enable him to focus purely on all aspects of awnings whilst enabling the current team to concentrate more strategically on their core customers and build closer and more profitable partnerships.”