The North Face EMEA has appointed Kath Smith as Vice President and General Manager EMEA, effective at the end of March. Since joining the brand in October 2015 as Vice President Sales EMEA she has made a significant contribution in driving the brand’s strong and dynamic growth. She will lead the EMEA team from the European brand headquarters in Stabio, Switzerland.
Kath Smith has worked with some of the world’s major corporations and brands including Mars, Diageo and the adidas Group for 17 years where she was Managing Director of both the adidas and Reebok brands. She has a proven record of transforming businesses to deliver growth.