Tanja Ederer has been appointed European Trade Marketing Assistant at PrimaLoft, following an internship with the company. Tanja will be situated in PrimaLoft’s European headquarters in Taufkirchen near Munich and will be responsible for all matters relating to retail marketing, including organising trade fairs across Europe, all retail and POS activation programs, the PrimaLoft Dealer Training Tour and the Banff Mountain Film Festival cooperation in GAS region and in the Netherlands. Tanja will report to Shana Getchell, Global Director of Brand Building, based at the company’s global HQ in Latham, New York.
Holding a degree in sports economics (BA) and previously a teacher of sports and English, Tanja gained valuable experience in retailing as a tech training representative for Nordica, where she organised several sports, promotion and sponsorship events. The 25-year-old has excellent English language skills and in her free time is a passionate skier, as well as a ski instructor and tennis player. Tanja is already familiar with her new area of responsibility, having previously interned at PrimaLoft, working closely with the marketing team at ISPO and OutDoor Show, plus other experiential activities.
Jochen Lagemann, Senior Vice President and Managing Director of PrimaLoft Europe & Asia says: “Tanja has done an excellent job during her internships with us and is very familiar with PrimaLoft and its technologies, fitting in very well with our team. Tanja will bring a new dynamic, offering new ideas and inspiration, and we welcome her as an integral member of the PrimaLoft family.”