Messe Friedrichshafen has finally released the full details of their new trade fair. Taking place on 17-19 September 2019, OUTDOOR Friedrichshafen will be an outdoor trade show focusing on the interests of specialist retailers.
Messe Friedrichshafen have stated that the overall aim of the event is to focus on sales of goods to strengthen the retail trade and that it will also offer innovative opportunities for both brands and manufacturers.
Speaking at today’s press conference, Klaus Wellmann, Chief Executive Officer of Messe Friedrichshafen, said: “For more than 25 years, Friedrichshafen has been the home and driving force of the outdoor industry. Through our event OUTDOOR Friedrichshafen, we are now launching the next stage for a genuine and independent industry platform and adopting new approaches.”
The show will focus on the core outdoor segments of mountaineering, camping and caravanning, watersports and outdoor lifestyle.
“We are bringing a trade fair format to the outdoor market that is different in many respects and is designed with a view towards maximum efficiency. We are convinced that, despite the increase in online sales, there is no way of avoiding brick-and-mortar retail – either in terms of sales and advice or community aspects,” announced Stefan Reisinger, Head of Outdoor. “Innovative and product-driven brands devoted to the experts in the trade as well as independent retail specialists represent the backbone of the industry.
“Specialist retailers and the loyal brands that serve them are at the centre of our efforts, along with the key question: How can retailers sell at prices with which they can live or even survive? In an authentic setting with the right ambience and unique service, we are offering the real industry players a new, old home by Lake Constance.
“By scheduling the trade fair for mid-September, we have consciously selected a date for the event outside of the main sales season and the holiday period. Directed at visitors from the markets of Germany, Austria and Switzerland, the focus is clearly on Europe’s most important outdoor sales regions.”
Messe Friedrichshafen is offering special packages to exhibitors, which, in addition to the pure exhibition space, includes stand construction and catering.
The show will also focus on ‘further training’ with talks and workshops, ‘trends & innovations’ with the presentation of product and retail awards, start-ups and institutes, as well as provide networking opportunities at events and parties.
In 2019, OUTDOOR Friedrichshafen will form a radial pattern in the eastern section of the exhibition grounds, occupying four halls (A6, A7, B4, B5), the Foyer and Open-Air Grounds as well as the Conference Centre.
The premiere of OUTDOOR Friedrichshafen will take place 17-19 September 2019. It will be opening its gates on the first day of the trade fair from 12:00 to 18:00 and then from 09:00 to 18:00 on the following days. Access to the trade fair will be granted exclusively to the trade public.