PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations, fabrics and yarns, has announced the addition of a new member to the European sales team. Wim Neels has been appointed as Territory Sales Manager for UK, BeNeLux and Denmark.
Wim Neels will manage and grow the PrimaLoft business and develop strategic partnerships with key customers in the UK, BeNeLux and Denmark, operating from his home office in Oudenaarde, Belgium. He will be responsible for manifesting and expanding engagement with the PrimaLoft® brand in his specific territory in the sports/outdoor, fashion, accessories, footwear, work wear and military industries. Furthermore he will work closely with the European marketing team, to develop and implement partnership marketing programs and retail activations. He will report directly to Stefan Brandt, European Sales Manager PrimaLoft.Neels has a university degree in Tourism Management and Political/Social Science, fluently speaks German, English, Dutch and French and has a strong background in the sports and apparel market. Wim was previously Sales Director at Gaastra and held retail and sales positions at Peak Performance, with many years of account management and business unit manager experiences within the European sports and fashion industry.
Jochen Lagemann, Managing Director PrimaLoft Europe and Asia says: “We are delighted to announce Wim Neels as another highly-skilled and talented addition to the PrimaLoft family. Wim’s extensive background in sales and marketing within different sports and fashion industries will add value, new opportunities and great expertise to our team. With his deep understanding of the market, his industry network and intercultural know-how, he has the ideal experience for this position, to further deepen and expand relationships with strategic partners in these important regions for PrimaLoft. Wim’s appointment supports the continuous growth of the PrimaLoft business and our commitment to product innovation and the growing market segments we serve.”