Montane has pledged one percent of website sales to the British Mountaineering Council’s (BMC) Mend Our Mountains: Make One Million campaign to repair and preserve Britain’s hills and mountains across all 15 National Parks.
The BMC’s first Mend Our Mountains campaign was launched in an attempt to raise funds to help repair some of the most well used pathways in the UK which underpin our experience of the great outdoors. The result exceeded expectation and over £100,000 was raised ensuring increased access to some of Britain’s most popular peaks and provided support to outdoor preservation schemes across the country.
This time the organisation has set its sights higher and aims to raise £1 million for a range of vital path repair projects across all 15 National Parks.
Terry Stephenson, Head of Marketing at Montane, commented: “We are pledging one percent of our website sales to this worthy cause, hoping to improve and preserve these magnificent places for years to come.”
Furthermore, Mend Our Mountains highlighted the pressure which many national parks and public bodies are under. The UK’s love affair with its outdoor spaces is growing, and with that comes an even greater requirement for infrastructure and education.
BMC’s Hill Walking Development Officer Carey Davies recognised the importance of the brands’ involvement in setting a standard for other industry leaders to take an active interest in preserving these environments: “Having the support of Montane is a great boost for Mend Our Mountains: Make One Million. The support of recognised and trusted brands like Montane and other partners shows the outdoor industry is responding to this call and rallying round to do its bit for the places we all benefit from.”