Montane has appointed Jonathan Petty as its new brand director. He will take responsibility for all product management and strategic marketing.
Jonathan has over 20 years of experience in sales, marketing and product management at global organisations, having worked at a senior level in outdoor sport, media and travel markets spanning apparel, footwear and gear industries. Notably Petty has held the role of UK country manager for both Salomon and Patagonia, as well as his most recent position as European marketing director for Patagonia.
“I am delighted to be joining Montane at this exciting phase in their growth. Montane has a rich history of building pioneering, innovative technical products for athletes around the world who want to explore and discover mountain regions. My vision is to continue to expand Montane’s “Further. Faster” philosophy to evolve the brand into a truly global world class brand,” said Petty.
Montane’s managing director, Jake Doxat adds: “Jonathan will bring a wealth of outdoor industry experience with him as our new brand director. His obvious enthusiasm for the continued development of Montane’s global growth makes him the ideal candidate for this role and we look forward to welcoming him to the team.”
Jonathan will take up his role at the Montane’s Northumberland office towards the end of March 2015.