Celebrating a partnership which spans more than 15 years, innovative British brand Montane® will again team up with materials science company PrimaLoft, this time for the first time at Kendal Mountain Festival, which runs from 15-18 November.
Focus at the festival will be on PrimaLoft’s first loose-fill insulation, PrimaLoft® Insulation ThermoPlume®, which is the closest any synthetic insulation has come to mimicking the structure of natural down. Montane was the first UK outdoor brand to use the innovative ‘blowable’ insulation in its AW17 range and has extended its range of products for this season.
Festival goers will have the opportunity to enter a snowglobe and instead of snow, be showered in PrimaLoft® Insulation ThermoPlume®, experiencing its fluidity, feel and warmth in a fun and memorable way. The snowglobe will also provide a focal point for photograph opportunities and both Montane® and PrimaLoft will be encouraging visitors to share their photos on social media, using hashtags #PrimaLoft #ThermoPlume and #MyMontane.
The ‘ThermoPlume snowglobe’ was first used in the official launch of PrimaLoft® Insulation ThermoPlume® last autumn, proving to be a big hit with all journalists in attendance. Retailer Go Outdoors has also recently used the snowglobe to promote Montane’s product range.
Montane will be showcasing its new and extended range of four PrimaLoft® Insulation ThermoPlume® jackets for AW18 season at the festival, including the new Icarus and Phoenix Flight Jackets and Icarus and Phoenix Vests.
Terry Stephenson, Montane’s Head of Marketing, commented: “We’re excited to team up with PrimaLoft again, especially at such a renowned outdoor event for the very first time.
“Montane has always been an early adopter of PrimaLoft innovations for more than 15 years. Being the first British outdoor brand to launch PrimaLoft® Insulation ThermoPlume® in our products has exceeded retailer expectations and we’re now looking forward to getting visitors to the festival more engaged and involved in our new product launches.”
Michael Jakob, European Marketing Manager PrimaLoft, added: “Our ground-breaking development is a unique blend of water-resistant PrimaLoft® fibres in the form of small, silky plumes, that collectively form a loose-fill insulation, replicating the lightweight warmth, softness and compressibility of natural down. Our new insulation really does make an excellent snowglobe, as well as jacket, fill! It will be interesting to see the reaction from visitors, when they get to really feel the performance of PrimaLoft® Insulation ThermoPlume® as they get covered in it!”
The two brands have more activities planned at Kendal Mountain Festival and these will be announced in the near future.