Quality performance footwear brand Merrell, is set to infiltrate the streets of Central London with a Pop Up brand store to open on 68 Neal Street, Covent Garden from April 24th to May 18th 2014.
The shop will feature the latest in stylish and durable Merrell footwear including the Allout natural running range; the Grassbow; Merrell’s lightest ever adventure shoe and the Azura; the new outdoor performance shoe specifically designed for women.
During it’s stay in Covent Garden, Merrell will be running a variety of activities for all to enjoy including a daily prize draw for shoppers who try on a pair of Merrell. Entrants will then automatically be in with a chance to win one of two exhilarating outdoor experiences; a 2 day all expenses paid hike and camp experience or entry and 2 nights accommodation to tackle the Outdoor Fitness Man vs. Mountain run.
Also be sure to head across to the store for a meet and greet with the Merrell Pack including Triathlete Sean McFarlane, due in store on Saturday May 10th and adventurer Faith Shorney on Thursday May 15th.
“We know at lot of urban dwellers buy into the style as well as the performance of Merrell footwear and this is a great opportunity to showcase the brand in a high traffic fashion setting. Our presence in Covent Garden underlines the fact that adventures can happen anywhere.” Says Simon Vingoe, Merrell Marketing Manager.