Meet the team

Young and dynamic, the Outdoor Enthusiast Retailer team is passionate about the great outdoors.

We are outdoor enthusiasts, through-and-through – and it’s this love for the outdoors which creates inspiring and innovative editorial and imagery.


Editor, Tom Hutton

Tom Hutton

Tom Hutton

Tom is an experienced outdoor editor with some of the UK’s biggest outdoor titles.

He’s equally at home walking, climbing, skiing, or cycling, and his passion for the outdoors is matched only by his love of nature in general.

Tom is the current chairman of BMC Wales/Cymru, sits on the National Council for the BMC and is a member of the Outdoor Writers Guild.

Originally hailing from Bristol, he now lives in the Cambrian Mountains, near Devil’s Bridge, with his partner, Steph, and Labrador, Du.

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Assistant Editor, Chantelle Kelly

Chantelle Kelly

Chantelle Kelly

Chantelle joined the team after completing her journalism degree. She spent a total of five years studying the media and journalism sector, and has a true passion for magazine editorial and design.

She also has a love of the outdoors, and as an outgoing individual enjoys trying new challenges. She’s tried her hand at canoeing, kayaking, caving, and rock climbing, but her favourite outdoor sport is skiing.

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Sales Executive, Chris Kemp

Chris Kemp

Chris Kemp

Chris joined the team in 2013 after working in outdoor retail for 8 years. A qualified photographer, Chris has travelled extensively and is a true outdoor enthusiast – his passions include mountain boarding, climbing and snowboarding.

With nine years sales experience within the outdoor industry, Chris has the expertise to co-ordinate successful advertising campaigns specifically targeting the outdoor market.

Chris can often by found on the climbing wall near his home in Chelmsford.

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Managing Director, David Cann

David Cann

David Cann

David Cann launched Outdoor Enthusiast Retailer magazine in 2005 following the inception of Target Publishing in 2000. A title close to David’s heart, Outdoor Enthusiast Retailer was born out of a desire to share outdoor trade news and the latest retail trends with the industry.

David has over 30 years experience in national, regional, magazine and digital publishing.

David enjoys walking, hiking and sailing and can often be seen on his boat at Levington marina.

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