Taking place on 5-7 July, ISPO Shanghai is a must-attend event to find out what’s trending in the Chinese sporting goods industry
Returning for its fourth show, ISPO Shanghai will see more than 570 exhibitors and 668 brands present the latest innovations for summer sports in the four major sectors of running, health and fitness, outdoor and water sports across three exhibition halls.
Taking place on 5-7 July 2018 at the Shanghai New International Expo Centre (SNIEC), the trade show will pick up on the trends in the Chinese sporting goods industry, with this year’s fair focusing on women and kids in particular. More than 14,000 sports industry professionals are expected to attend.
For the first time in years, there will also be a UK Pavillion at Shanghai which is supported by the Outdoor Industry Association (OIA) and Federation of Sports and Play Associations (FSPA).
Focus on women and children
The most densely populated country in the world has set its sights on improving the health of its population. To do so, the Chinese government is turning to sport. Sales in the domestic sporting goods industry are expected to reach up to 460 billion U.S. dollar by 2020. National and international companies who are players in China’s rapidly growing sporting goods market see a great deal of market potential in the segment for women and kids.
Although women participate less in sport than men, they spend more money on their athletic clothing and workouts. Sporting goods manufacturers have picked up on this trend. The number of women-only stores is steadily growing here. Female athletes are becoming increasingly important and are the focus of the Women Sports Summit at this year’s ISPO Shanghai. Experts in the field will report on their experiences and upcoming developments.
The idea of focusing on one target group has also been adopted by sporting goods manufacturers in the children’s fashion segment. According to experts, 90 percent of Chinese parents spend around 300 Euros each year on the sporting activities of their children. This positive trend for the market, in light of the growing population rate, has already been identified by major sporting goods manufacturers in the multi-segment range. The interactive experience in the ISPO Shanghai Kids Forum will highlight the opportunities that today’s young athletes can offer retailers and brands.
Digital transformation in the sports business
The change brought about by digitalization is so comprehensive that no sports brand and business can ignore this complex of topics. At ISPO Shanghai a Digitize Forum will report on trends, solutions and best practice examples of how companies can create digital change.
During the three days of the fair the Digitize Forum will examine the digital transformation in China, answering questions such as: what unique features does the Chinese market offer for international companies? How do retailers and industry need to act in response? What business models will arise? Experts will offer solutions for the digital future of sports business in panel discussions and presentations.
For more information, including the list of exhibitors and full programme, visit www.ispo.com