Sustainable children’s outdoor clothing and accessories brand Isbjörn of Sweden continues its Green Promise to protect the planet, as it switches its freight from sea and occasionally air, to train from the autumn/winter 2019 season.
As part of the company’s Green @Heart heritage, which has meant always striving to be the most sustainable in all parts of its business, Isbjörn will now use train to transport its range, from the bluesign® approved factories it works with in north east China to Sweden.
Switching to train freight means a journey time of just four weeks, compared to the two months it has previously taken by boat and will reduce diesel pollution. It also puts an end to last minute airfreighting, should any last-minute delays arise. Airfreight accounted for 69 percent of the carbon dioxide released in transporting Isbjörn products during 2018, whereas this could have been 16 times smaller by train.
Isbjörn is also changing to the non-toxic and environmentally safer Absortech to protect ranges during transportation.
Maria Frykman Forsberg, CEO of Isbjörn of Sweden, commented: “For more than 15 years we have endeavoured to be as sustainable as we possibly can. Now that China has invested significantly in its rail infrastructure, we can now use a much more climate-smarter mode of transport from China to Sweden. We will use rail as far as Finland and then the rest of the journey to Sweden will be by road and electric trucks where possible.”