Isbjörn of Sweden has launched a rental business for its range of clothing for 0- to 16-year-olds.
The rental business, which is run via the company website, launched on Black Friday with the aim of reducing textile waste by reusing garments, while also making new ranges accessible to more customers, for example, families who may only go skiing once a year.
This latest announcement is another step in Isbjörn’s Green Promise to make the most sustainable outdoor clothing and accessories for the young adventurers of tomorrow. Encouraging active families to consume less, renting individual items will extend the lifecycle of the garment to multiple owners and in turn reduce environmental impact on the planet.
Isbjörn was the first outdoor children’s wear brand to become a bluesign® system partner and its products are renowned for their sustainability and longevity. Designed to last, using durable yet sustainable materials, garments are regularly passed down to younger siblings and friends, with features that include grow cuffs to add an extra 3cm to arms and legs for prolonged use.
Customers can now sign up for a seasonal subscription to rent Isbjörn shell garments for a monthly fee, before returning for reconditioning for use in the next season. The second time a garment is on rental it will be at a reduced price and the customer will get the opportunity to purchase at a discounted price. If returned, products will be sold on to the second-hand market.
Maria Frykman Forsberg, one of the Founders and CEO of Isbjörn, commented: “Everything we do in our business has both our consumers and the planet as a top priority. Waste is having a devastating effect on our beautiful planet and we are doing our best to limit environmental impact.
“Events such as Black Friday only exacerbate mass consumption and the waste problem. This is the main reason we are launching our rental business this week in particular – we want parents to consume less not more. Our excellent customer service team are looking forward to welcoming new and existing customers to our online rental shop and they’ll be with them every step of the way during their rental experience – after all sharing is caring!”
Isbjörn’s rental business will be initially launched as a pilot in Sweden, before being rolled out globally.