I’m looking for: Socks

A seller’s guide to finding the best socks for any adventure.

With the change in seasons and summer in sight, it’s time for your customers to clean out their sock drawers and find a few new pairs for their summer adventures. So how do you know what to suggest? Here’s our guide…

What’s the adventure?
Picking the right pair starts with determining the activity. Socks are not a ‘one size fits all’ item and what your customer might want for a jog through the city isn’t the same as they would want for a multi day hike in the backcountry. Choosing the wrong socks could leave them with cold, damp and blistered feet – which is the last thing they want when they’re trying to enjoy a weekend away from the office!

Where are they headed?
Knowing what the weather conditions will be during the activity will help determine what kind of sock to offer them. Sleeping under the stars in the Highlands versus spending the week biking the coastline of Majorca will require a different sock.

For cool and cold weather climates, a sock with Merino wool will help wick moisture during mid-day heat and insulate to keep feet warm at night. For hot climates, a sock with a synthetic moisture wicking fibre, such as drirelease®, will help keep feet dry and blister free and the socks will dry quicker when not in use.

How many times will they wear them?
How often your customer plans to wear their socks between washes may also help you determine what kind of socks to recommend. Synthetic fibre tends to hold onto odour, which could cause some issues if they’re being worn for multiple days during strenuous activity. If they’re unable to wash their socks between uses, try something with Merino wool, which doesn’t hold onto odour.

What weight?
Depending on the activity and the footwear they choose to wear, they may want to use an ultralight sock over a heavyweight sock or vice versa. Some of this will come down to personal preference, but it will affect how their shoe fits and how much insulation will be provided. If they’re wearing a tight fitting biking or running shoe, an ultralight or lightweight sock will fit more comfortably and enhance breathability. If they plan to wear a heavy hiking boot, a midweight or heavyweight sock may be more appropriate to provide extra cushion and insulation.

What sock height?
Choosing a sock height also depends on your customer’s personal preference and the activity they plan to do. For example, if they plan on covering double digit miles during a morning run, a low cut sock with a heel tab that covers the back of their ankle will help reduce friction and prevent blisters. For trail running or trekking, a quarter or crew length sock will help protect ankles and shins from debris that may find its way into their shoes or cause minor scrapes and cuts.

What size sock?
Choosing a size should be fairly straightforward, unless your customer falls between sizes. In this case, you might want to consider the type of shoe they will be wearing. If they have a shoe or boot with a roomy toe box, then sizing up isn’t a bad idea. For a tight fitting shoe, sizing down will give them a secure fit that won’t bunch up at the toe or heel and cause discomfort.