Peter will be responsible for all of Icebreaker’s business interests In Europe, including wholesale, retail and eCommerce sales- which represent 45% of Icebreaker’s global sales. He will also be overseeing the supporting operations and customer service teams.
Rob Fyfe, Icebreaker Chief Executive Office, said: “Peter’s strong leadership experience in growing the European market for global footwear and apparel brands will be an incredible asset to Icebreaker.
“As a proven motivational leader, he has a tremendous understanding of the multichannel and wholesale landscape, which will ensure our continued long term growth across Europe.”
Peter starts the position on 1st October, and will be based at Icebreaker’s European headquarters in Starnberg, Germany. He said: “I am very proud to join the team, develop and implement the long term growth strategy and build on strong relationship within the organization and through business partners across all markets.
Peter brings over 30 years of experience to Icebreaker, most recently as the Vice President & General Manager for Sole Technology EMEA, where he managed European direct markets, distributors and agents for their entire portfolio of brands in footwear, apparel, snowboard boots and snow outerwear; and developed new markets in the Middle East and Africa.
He previously served as Managing Director for O’Neill Europe’s retail division, responsible for the overall European retail strategy with a portfolio of 30 stores and as the European Retail Manager for Dockers Europe.