Hi-Tec have announced their exclusive headline sponsorship for Keswick Mountain Festival. The leading outdoor footwear brand has signed up to become the main sponsor of the entire three day event.
Negotiations between the two sides were concluded at the Outdoor Trade Show earlier this month. Hi-Tec also revealed their plan to unveil their very own walking event at the festival – The Hi-Tec Big Walk – which will be open to all festival goers.
Ian Cameron, UK and Ireland Managing Director of Hi-Tec said, “We are all extremely excited about our involvement in next year’s Keswick Mountain Festival and are delighted to be the festival’s new headline sponsor playing an integral part in the promotion of this great event.
“The Hi-Tec Big Walk event is open and accessible to everyone and perfectly aligns itself with our brand campaign strategy of WALKINGJUSTGOT BETTER and the exciting new Walk-Lite collection being launched in partnership with the National Trust.
“We sponsor walking events around the world including world’s largest – The Walk of the World, Four Day Marches in Nijmegen, Holland – we are delighted to be working with The Keswick Mountain Festival.”