The Royal National Lifeboat Institution (RNLI) and Helly Hansen have announced a new strategic partnership that will support the lifesaving charity’s aim of defeating drowning.
Helly Hansen has committed to supporting the RNLI for the next five years through a variety of lifesaving activities. These include delivering drowning prevention messages to their customers, generating income, supporting fundraising and safety campaigns, product innovation and supplying the very best kit to the RNLI’s lifesavers.
Combining almost 350 years of rich heritage, innovation and expertise at sea, the RNLI and Helly Hansen share core brand values, history and experience – making this the perfect partnership for both organisations.
Supplying the RNLI with new all-weather lifeboat crew kit, Helly Hansen has worked with the lifesaving charity to ensure the professional-grade gear will meet the demanding needs of the RNLI’s volunteer lifeboat crews. The new clothing is due to go on service from September 2018.
RNLI Chief Executive, Paul Boissier, said: “We are delighted to announce this partnership with Helly Hansen, a highly respected and trusted global technical apparel brand. Through this new alliance, we’ll be able to reach even more people with our vital safety messages, with Helly Hansen committed to helping us achieve our ambition of reducing drowning.
“Helly Hansen will provide our lifesavers with the very best kit to wear when they’re saving lives at sea. Our new all-weather lifeboat kit is due to start going on service from September and our beach lifeguards will receive their new kit next year.
“In addition to sharing our drowning prevention advice and supplying lifesaving kit, Helly Hansen has pledged to generate income, fundraise for us, provide us with preferential financial terms and make a very generous gift in kind donation, to which we are extremely grateful.”
Paul Stoneham, Chief Executive Officer, Helly Hansen, added: “As a brand that defines itself through its work with professionals for over 140 years, Helly Hansen has a tremendous amount of respect for the RNLI’s mission, heritage and the individuals that have built and continue to sustain this critical institution.
“We are both proud and humbled by the serious nature of supporting those who willingly help others in their time of need, and we are motivated by the shared ambition of broadening water safety awareness and the reduction of drownings. We look forward to our work together and the continued development of a long-term partnership that we can all be proud of.”
The new kit will be rolled out to all RNLI stations with an all-weather lifeboat, as well as two stations on the Thames (Tower and Chiswick lifeboat stations). The new lifesaving gear was judged to better meet the unique challenges crew at these stations face. As well as the new all-weather lifeboat crew gear and the lifeguard kit, Helly Hansen will also supply corporate clothing and uniforms for RNLI staff.