The UK operations for Helinox and WakaWaka have been strengthened by the addition of an experienced new sales professional. Peter Rostron, who has been working in the outdoor and snow sports industries for over 30 years, will represent both brands in the UK. Rostron will work closely with WakaWaka head office in the Netherlands and with Helinox European Commercial Director Mark Flanagan. He will be responsible for increasing sales for the brands through specialist outdoor and tactical retail channels.
Peter Rostron is well-known in the UK outdoor sector and during his career has represented some of the leading brands on the market, including Salomon, Animal, Hi-Tec, Mountain Hardwear, Keen, Haglofs, Icebreaker, Black Diamond, Sherpa and Royal Robbins. In 2017, Rostron founded The Outside Resource Company, to work with innovative and sustainable brands that need nurturing or launching in the UK.
Peter Rostron commented: “Helinox is a very progressive brand and its products are ideal for several channels, particularly outdoor and tactical. I like the fact that the product is unbelievably durable but extremely lightweight, thanks to the use of DAC pole technology, which is already a benchmark in the lightweight tent market and gives immediate reassurance to the consumers that this product works.
“I’m equally excited about prospects in the UK for WakaWaka. The demand for power on the go is growing and the product range meets all of the demands of the adventure traveller who plans to go ‘off grid’. I can see opportunities in several distribution channels to offer great solutions for travellers from a really ethical brand that makes giving back a main priority, by providing power to those less fortunate and with no ready source of power.”
Peter Rostron is now available to supply the full 2018 Helinox and WakaWaka ranges to UK customers. To discuss the collections or arrange a presentation, contact him on firstname.lastname@example.org, 07703 112079 or 01949 842913.