Outdoor clothing and equipment company, Fjällräven, have announced the first projects they will be supporting through The Arctic Fox Initiative. The UK-based charity chosen by Fjällräven is The Beach Clean Network, which will receive a grant of €60,000.
The Arctic Fox Initiative was launched by Fjällräven this year to support projects and ideas that aim to protect nature and inspire more people to spend time outdoors, on an international scale. The sales of Kånken Art backpacks and the Kånken Rainbow generated funds for the initiative, raising €120,000 to split between their three chosen charities.
The Arctic Fox Initiative’s UK-based charity is The Beach Clean Network, a non-profit organisation set up to encourage beach cleaning. It is responsible for the #2minutebeachclean initiative, which encourages people to pick up litter for two minutes each time you go to the beach and put it in a designated litter station.
Martin Dorey, Founder of the Two Minute Beach Clean, explained how the funds would benefit the charity: “We have been working hard over the last five years to build up a network of beach cleaning stations and this grant will enable us to create a network of Guardian Angels to look after them, make sure they are always working properly, gather materials for recycling and work with the community to keep our beaches cleaner than ever. It is a dream come true for us to be able to do this, and to start getting more done in the next stage.”
At the beginning of 2020, applications will be open again on the Fjällräven Arctic Fox Initiative website, as they search for more projects with a goal to protect nature and/or inspire more people to spend time outdoors. Any project that fulfils the criteria can apply for the funding here.
Words by Riana Dixon