European Outdoor Summit

Mark Held, General Secretary of the European Outdoor Group, reveals why the European Outdoor Summit is a must-attend event for the outdoor industry.

This year’s event marks the European Outdoor Summit’s fifth year – what can attendees expect?
Following a similar format to last year’s event in Barcelona, this year’s Summit will once again offer a day and a half of informative seminars and keynote presentations from some truly inspirational and engaging speakers from within and outside of the industry. As well as having the opportunity to listen and learn from the best, the EOS offers delegates the unique opportunity to meet and network with like-minded individuals from across Europe and beyond. In addition to the presentations during the day, there will be ample opportunity to kick back and unwind with fellow delegates at the networking evening, which we are proud to be hosting at Castello Di Roncade, which was build in 1490.

Can you talk us through this year’s programme?
The EOS focuses on key topics that stimulate debate and discussion via a mixture of keynote presentations and breakout sessions and is interspersed with opportunities for networking. Every year the Summit explores a different relevant theme; for 2017 it will be: It all starts with the consumer, focusing on three key pillars;

  • Asses the Situation– is what we are doing with our brands right for tomorrow’s consumer? We aim to examine what we do through the eyes, needs and aspirations of the target audience, who should always be our single most important focus.
  • Fulfil the Demand –the current supply chain timetables for the outdoor industry are in crisis. Brands have one timetable, retailers another and then finally, the consumers have their own ideas about when they want to buy specific products. Is it time for a reality check?
  • Activate the Population– as a sector we have clearly woken up to the challenges facing us in terms of driving outdoor activity adoption. What more can we do as a sector both to understand the situation and to drive policies that effect change?

Why should members of the European outdoor industry go?
Our day to day business lives are always super busy and this in turn leads to situations where we don’t have time to reflect or learn, and are therefore missing opportunities that could help each and everyone of us. One of the characteristics of the outdoor trade however, is that we do have a strong community and we do get together to reflect, learn, network and grow, not only ourselves individually, but also the cohesion and understanding of the industry.

That said, not everything is perfect and right now we have two key challenges: rebalancing our approach to ensure that we are seeing things through the eyes of our consumers, and ensuring that we build communication, trust and networking between retailers, brands and the brand members of the EOG. We’re all in the same sector yet traditionally we have not been as linked up as we should be.

In conclusion, it’s an opportunity to give ourselves a break and at the same time benefit from all of the above. Approached with the right frame of mind, the conference is a fantastic opportunity for everyone that attends.

Registration for the EOS 2017 is open now. For more details about the Summit and to book your place visit www.europeanoutdoorsummit.com

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