The European Outdoor Group (EOG) has welcomed its first technology brand members. Following the EOG’s recent decision to expand membership eligibility, W.L. Gore & Associates (GORE), Pertex and PrimaLoft have joined the EOG. Founded in 2003 by 19 of the world’s largest outdoor companies, the EOG now has 86 brand, retail and technology brand members, plus 10 associate members.
In late 2014, the EOG started accepting retail members, under the same terms as brands. As a result, the association has since grown significantly, and been better positioned to both represent the sector and undertake projects on behalf of its members and the industry as a whole. During its Annual Assembly in January this year, the EOG agreed to further expand membership eligibility criteria to incorporate technology brands. Less than two months later, three of the most high profile companies from that area of the industry have now joined the EOG.
Mark Held, EOG general secretary, comments: “When the EOG moved to welcome retail members, we did so because we recognised that there was no longer any logic in drawing artificial lines between brand and retail in our industry. That same argument clearly applies to technology brands as all businesses operating in our sector are dealing with the same overarching issues and challenges and we can collectively achieve so much more through appropriate collaboration.
“EOG members recognise this and commit to actively supporting our objectives and the work that we do, so that together we can build a sustainable and successful sector for the benefit of all. We are delighted to welcome GORE, Pertex and PrimaLoft as our first tech brand members and anticipate that our membership will continue to grow in the near future.”
The European Outdoor Group works with members and stakeholders on a range of projects in areas such as industry representation, market research, responsibility, the promotion of outdoor (through the #itsgreatoutthere campaign), and trade events. Outdoor businesses with an interest in joining the EOG should get in touch via email on firstname.lastname@example.org, or call +44 (0) 1539 727255.
To find out more about the EOG visit www.europeanoutdoorgroup.com.