DexShell, the technical waterproof clothing brand, is to be solely distributed in the UK by accessories and sportswear giant, Fordville Ltd. The North-West based company launched a range of unisex cutting-edge performance socks, hats and gloves at the Outdoor Trade Show (OTS) last week, to cater for growing consumer demand for technical products at an affordable price.
DexShell products are made with a three-layer construction. A durable outer protects a waterproof and breathable membrane, while a liner helps to wick moisture away from the body, ensuring complete dryness at all times.
Mark Press, managing director of Fordville said: “DexShell provides an exceptional range of waterproof products that will appeal to anyone who works or spends leisure time outside. By focussing solely on hats, socks and gloves, the engineering team has crafted a range that will protect the most vulnerable parts of the body in cold, wet and windy weather. Rigorously tested and precision made, no other products come close to offering the same level of comfort and protection offered by DexShell.”
Socks in the DexShell range are suitable to be worn with sandals, shoes, trainers and boots. Available in a range of lengths and weights, each item will keep feet warm and dry. The layered construction of the socks also helps to prevent rubbing and blisters. The socks are ideal for a variety of activities with bespoke cycling, walking and wading socks included in the range.
DexShell ThermFit and TouchFit waterproof gloves stretch both lengthways and widthways, offering a close and comfortable fit with excellent dexterity. The palms also feature rubberised anti-slip dots to aid grip in wet weather. The breathable membrane prevents moisture build up on the inside of the gloves so hands stay dry, warm and sweat-free throughout wear.
DexShell’s uniquely constructed waterproof hats are the first of their kind to be made without a bag lining. This means that the hats feel like a normal cotton beanie, with virtually no rustle when worn over the ears. Keeping hair and heads dry, there are four styles available in a variety of colours.
Press added: “We are committed to ensuring the success of the DexShell brand and have a full programme of marketing activity planned along with excellent retailer support packages. While there are similar products on the market, DexShell waterproof accessories have been engineered with the latest global-patent-pending technology, offering superior performance and fit. The products are also competitively priced to appeal to a wider range of wearers. In short, we have the best product at the best price.”
The products start from a recommended retail price of £18.95. For more information visit: www.dexshell.com