MDV Sports has announced that David Sawyer-Parker is the new UK agency for MDV Sports.
Having supported Marker, Dalbello and Volkl (MDV) for the past 11 seasons, David will continue to focus on developing the retail partnerships and market for MDV Sports. Liaising directly with MDV’s customers and head office personnel, David will be responsible for sales, marketing and logistics for the three brands.
Chris Anderson has joined David Sawyer-Parker on the UK MDV team, to cover the Northern accounts. Chris brings with him a wealth of passion and experience from various positions in the industry, from customer service and sales through
to staff training and event planning.
Supporting David and Chris will be the highly experience MDV France subsidiary headed by Emmanuel Du Noyer. This means the UK will be able to utilise the services of the French returns, accounting and marketing departments, headed by Rodolphe Delory, Timothée Sorrel and Maxime Moynat respectively.
This strategic step will enable MDV Sports to work more closely with customers to improve their operational focus. They hope it will also strengthen their relationships with retailers, their place in the market and give the best possible platform for increased sell through for their retail partners.
David Sawyer-Parker commented: “I’m really happy to be taking this step. For me, it is the logical progression. I’ll be in direct contact with the planning and development teams allowing me to really get involved with developing new products, improving deliveries and providing the best possible service to our customers!”
Chris Anderson said: “I am over the moon to be associated with these three incredible brands. Working in a small team and growing brands and products that I truly believe in is extremely exciting!”
Jonathan Wiant, President of MDV Sports Brands, added: “We are excited about the solid and experienced sales organisation in the UK and David and Chris have proven track records and exceptional customer relationships.”