Craghoppers is increasing the use of recycled materials in its new 2020 ranges to reduce its environmental impact
Craghoppers has announced ambitious plans to increase the use of recycled materials in its new 2020 ranges.
The brand has revealed that 70 percent of Craghoppers A/W20 products will be made with recycled materials. This is a significant increase compared to its current A/W19 range, which features only 12 percent.
From new waterproof jackets to the much-loved Kiwi trousers, each garment has been created to maximise the use of recycled materials as echoed in the company’s ethos.
The men’s Pember jacket has recycled content in almost all its elements including its padding (100 percent recycled), labels, buttons and zip tapes. The Kiwi trousers have also been sourced using recycled materials; the new style will feature green waistband lining and hanger loops and new recycled buttons and pullers, differentiating it from the existing Kiwi trousers.
In addition to the high percentage of recycled material in the products, Craghoppers will also be reducing the amount of paper in swing tags, using less water in the dyeing process and using kinder dyestuff in line with Bluesign.
Managing Director Jim McNamara commented: “We have had a fantastic reaction to the new range from our customers. They are blown away by the huge step forward in our sustainable approach and by the look and feel of the products themselves. We haven’t compromised on technical detail either, which is vital.”
The new move aligns with Craghoppers’ overall sustainability ambitions: ‘doing what we can, when we can, to look after our
planet’. To date the company has saved over 11 million plastic bottles from ending up in landfill by using them to create Craghoppers fleece and the brand’s product poly bags are made from biodegradable materials, which are also recyclable.
“We’re committed to creating great products in a sustainable way,” adds McNamara. “We’re by no means eco-warriors but we do believe in the fight to save our planet. So, our aim is to minimise our environmental footprint, as far as we reasonably can and to make positive progress every year.”
To find out more, visit the Craghoppers stand at ISPO Munich in hall A1, stand 408.