Craghoppers has announced ambitious plans to increase the use of recycled materials in their new 2020 ranges.
Sales Director, James McNamara, announced that 70 percent of Craghoppers products from autumn/winter 2020 will be made from recycled materials, an increase from 12 percent compared to A/W19.
From new waterproof jackets to the much-loved Kiwi trousers, each garment has been created to maximise the use of recycled materials as echoed in the company’s Honesty Project.
The Pember is the pinnacle jacket in the men’s range, featuring recycled content in most elements, with linings, padding and labels being 100 percent recycled. The Kiwi trousers have also been sourced using recycled materials. The new style will feature green waistband lining and hanger loops and new recycled buttons and pullers, differentiating it from the existing Kiwi trousers.
In addition to the high percentage of recycled material in the products, Craghoppers will also be reducing the amount of paper in swing tags, using less water in the dyeing process and using kinder dyestuff in line with Bluesign.
Commenting on this development, Jim McNamara, Managing Director said:“We can’t wait to show the new range to our customers. We believe they will be blown away by the huge step forward in our sustainable approach and by the look and feel of the products themselves. We haven’t compromised on technical detail either, which is vital.”
The A/W20 range will be featured at ISPO Winter in Munich in January 2020.