Columbia sign Five Year Partnership with the UK’s National Parks

Columbia Sportswear has signed a five-year partnership deal with the UK’s National Parks, making Columbia the official outfitter of the National Parks’ rangers and staff.

Signing a five-year partnership with the National Parks forms a vital part in helping Columbia become meaningful to UK outdoor consumers considering 88% of the 49 million yearly visitors come from the UK and 90% believe the parks are important or extremely important to their lives.

The partnership means that Columbia will be outfitting almost 2,000 National Park staff for the next five years, including 300 rangers.

The announcement was made at a special event in London on 23rd May, which was hosted by TV presenter and outdoorswoman Julia Bradbury and in the presence of National Parks Partnerships representatives, National Parks Rangers, Columbia representatives and the Outdoor Industry Association.

Steve Curl, Chair of National Parks Partnerships LLP said: “We applaud Columbia for this enlightened investment in the UK’s National Parks. This is a high-value partnership, enabling us to focus our resources towards looking after these special places for now and for future generations to enjoy. We have been hugely impressed by Columbia’s environmental and ethical commitments as well as their genuine enthusiasm for the UK’s National Parks and their plan for support over the next five years.”

Andy Barker, General Manager UK and IR Columbia Sportswear added: “At Columbia, our mission is to help people enjoy the outdoors longer. That’s why we consider it our responsibility to be conscientious stewards of our shared environment. Becoming a partner of the UK’s National Parks is an unrivalled opportunity to highlight the amazing work conducted by rangers and staff.”

In addition to outfitted rangers and staff and obtaining their feedback on the gear, Columbia will work alongside the National Parks on new initiatives to deepen the public’s understanding of their National Parks and encourage more people to enjoy the great outdoors.

Columbia also plan to launch a National Parks merchandise collection next year (in men’s, women’s and youth’s), where a percentage of sale will go towards the regeneration of trails and educational programs to get young children active and enjoying the outdoors.

Columbia will outfit National Park rangers and staff with several performance pieces, including the OutDryTM Extreme ECO Jacket – made from 100% recycled fabric with no PFCs or dye. For more information on the OutDry Extreme ECO Jacket, go to: www.columbiasportswear.co.uk/outdry-extreme-eco

For more information on Columbia, please visit: www.columbiasportswear.co.uk, National Parks UK, please visit: www.nationalparks.gov.uk and for National Parks Partnerships, please visit: www.nationalparks.co.uk

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