Swedish apparel brand, Haglöfs, has announced the appointment of Carsten Unbehaun as the company’s new CEO, effective from 1 January 2018. He will succeed Peter Fabrin, who after 3 years in the driving seat has decided to pursue new career opportunities in his home country of Denmark.
German-born Unbehaun joined ASICS – parent company of Haglöfs – in 2002 and has held several managerial positions, including Marketing Director for ASICS EMEA and Managing Director Central Europe.
“We are delighted to have appointed Carsten Unbehaun as the new CEO of Haglöfs”, said Katsumi Kato, Chairman of the Haglöfs Board and member of the Board of ASICS Corporation. “Carsten is a well-respected leader across the entire ASICS Group and has been an active Haglöfs Board Member since 2015”.
“We respect Peter’s decision and would like to thank him for his great leadership, providing strong foundations for further accelerated growth”, he continued.
Carsten Unbehaun commented, “I am excited and honoured to step into my new role, and look forward to contributing to our company’s ambitious growth plans with a very strong outdoor brand that shares ASICS’ mission in providing consumers with an active lifestyle with the most premium gear”.