Europe’s largest outdoor trade fair hits the halls of Munich for the very first time this summer. We find out what we can expect at the new OutDoor show…
This summer marks the very first OutDoor by ISPO trade fair since it announced its move to Munich. Last year the show celebrated its 25th anniversary and waved goodbye to Friedrichshafen, and 2019 is the first in its new home at Messe München. Taking place on 30 June-3 July, the event is taking over nine halls where brands and manufacturers will present the latest international outdoor trends and showcase their newest products.
Every year OutDoor attracts more than 20,000 visitors and this year more than 950 international exhibitors are expected – all displaying their ranges for AW19 and SS20. It’s one of the world’s leading trade fairs and is Europe’s largest outdoor trade show, making it a must-attend event for the entire outdoor industry. Not only does it offer you the chance to see the latest technologies, innovations and kit before it hits the market, it also offers a fantastic opportunity to network with key industry players.
This year, it’s set to be even bigger and better than ever before too; by occupying the nine halls and outside exhibition area, the show is going to spread across an impressive 96,000 square metres – an entire 11,000 more than what it occupied previously in Friedrichshafen.
A New Outdoor Era
The key message of this year’s event is ‘There’s a perfect outdoor for everyone’, to reflect consumer’s modern understanding of the outdoors. Classic outdoor activities such as climbing and hiking will be at the heart of the show, along with new forms of these sports – such as bouldering and speed hiking. Other segments being featured this year include mountain biking, trail running and water sports.
Not only will it cover the outdoor sports, OutDoor by ISPO will also tap into other sectors which have an impact on the outdoor industry – such as environmental technology and digital retail and technology solutions. Visitors can learn about the latest technologies available to them and brands/manufacturers and how these can be applied to and affect the outdoor industry.
With the change in venue, this year the show has focused its efforts on bringing the outdoor scene to life. Wide central aisles are key to this, so visitors can see more easily across the halls and gain a quick overview. The open-plan design, with plenty of room for holding meetings, will ensure that the whole event is an inspiring communications platform. A real outdoor feel will also be achieved in the outdoors exhibition space, the green atrium (functioning as a quiet zone during the day and a party area in the evening) and the camping and glamping site. The Reimer Park, which is directly adjacent to the exhibition grounds, offers spacious green areas and a lake for swimming after a visit to the fair.
Sustainability Remains a Key Theme
The outdoor industry is already leading the way in terms of raising awareness of sustainability issues and social responsibility. Environmental pollution and deforestation, along with their negative impact on the climate, have been identified as the biggest challenges that need to be overcome. With this in mind, the European Outdoor Group (EOG), the European Outdoor Conservation Association (EOCA) and the OutDoor by ISPO Advisory Board are developing a comprehensive sustainability concept under the OutDoor by ISPO umbrella.
They are working to create a general fact-based sustainability guide with specific, practical recommendations for managing emissions, water and waste in the outdoor sector. It will examine existing ideas and approaches for reducing water and electricity consumption, minimising waste and reusing sources, which will be assessed and ranked in terms of their importance and then incorporated into a Code of Conduct throughout the trade show. Based on OutDoor by ISPO and the outdoor industry, it will be extended to the entire ISPO platform and trade fair location.
The CSR Hub and Sustainability Kiosk, located in hall B6 at the show, will look at all related matters with display cabinets showcasing biodegradable and bio-based materials. There will also be presentations and speakers offering ideas and top tips for achieving sustainable operations.
New Outdoor Concepts
With the increase in popularity of climbing and bouldering, especially in urban areas, it is making climbing sports accessible to new target groups. OutDoor by ISPO is focusing specifically on this new trend in hall A6, with an Indoor Climbing Hub. Speakers from the international climbing scene will provide exclusive insights, highlight potential and identify opportunities for retailers and brands.
A brand-new exhibition space is being launched at the show, called The Borderlands. This section will be completely dedicated to urban outdoor fashion, situated in hall B4, created in collaboration with vanish.today, a media platform for outdoor life and style. The show has created the space to bridge the gap between the outdoor and lifestyle sectors. Technical yet stylish products will be showcased together with design elements and photography.
The latest technology, models, trends and designs from the world of footwear, socks and accessories will feature in hall A5 in the Shoe and Trailrunning Village. This area will also host the Run and Trail Summit on 1 July, in cooperation with the world’s largest running magazine Runner’s World.
This year’s show also looks at the travel sector for the very first time. The Adventure, Tourism and Travel Summit in hall B6 will unveil opportunities for collaborations between the travel and outdoor industries, as well as highlight existing potential.
With the rise in backpacking, OutDoor by ISPO is launching a Bikepacking Zone in hall C5. Here, visitors can learn everything about this trending hobby, including what the equipment involved has to offer. This will form part of the bike segment, which is being integrated for the first time ever this year as part of a soft launch. This will also involve the Bike Test Track organised in cooperation with ExtraEnergy, offering a range of different surfaces and obstacles for you to test gravel bikes, mountain bikes and e-bikes on.
In addition to the various outdoor activities, this year the show is offering daily yoga sessions held in four of the focus areas, as part of the Body and Mind segment. They will be based around the four elements and will each comprise relevant exercises: fire will represent the climbing-specific program in the Indoor Climbing Hub; the natural flow of water will be at the heart of the session in the River Lake Camp; runners will be able to strengthen their bodies and minds using the theme of earth in the Shoe and Trailrunning Village and the outside exhibition area will provide the ideal location for exercises using the theme of air.
Special Focus on Retailers
OutDoor by ISPO has also improved its offering to retail visitors, who are now being offered special benefits. In addition to assistance in terms of travel and accommodation, international retailers can also claim discounted ticket prices. The show has also launched a separate retailer program.
“Retailers are our most important target group. We want to give them the best possible support in organising their visit to the trade fair so that they can contribute effectively to the new outdoor movement,” says Markus Hefter, Exhibition Director of OutDoor by ISPO. “In addition, we provide them with a relevant information and network platform all year round with the digital services on the ISPO network.”
The pricing structure for OutDoor by ISPO offers discounted admission prices for retailers and wholesalers, brand manufacturers, distributors and sales representatives, at just 17 euros for a regular day ticket if booked in advance online or 24 euros on the day.
Retailers can also purchase the OutDoor by ISPO Card at a discount. For 79 euros, card holders can enjoy free use of Munich public transport, access to the trade fair site and admission to the exclusive Card Lounge, which includes food and drinks.
For more information, including the list of exhibitors and full event programme, visit www.ispo.com/en/outdoor
OutDoor by ISPO dates and opening times:
- Sunday 30 June-Tuesday 2 July: 9am-6pm
- Wednesday 3 July: 9am-5pm
How to get there:
ISPO Munich is within easy reach of Munich Airport, which is served from many UK airports.
If you arrive during show hours, there’s an airport shuttle bus service from Munich Airport which takes you directly to the exhibition grounds. The Airport-Tradefair-Express runs every 20 minutes and the journey takes approximately 45 minutes to get to the trade show. Tickets cost 9 euros for one-way or a round trip is 15 euros. This service is offered free of charge to ISPO Card holders.
During OutDoor by ISPO, buses from the airport arrive at the north entrance. The buses to the airport depart from the west and north entrances. There is a bus shuttle around the fair ground to get quickly from one entrance to the other.
You can buy your shuttle bus ticket ahead of the trade fair online at www.airport-messe-shuttle.com
Hotel rooms in Munich are in short supply when trade fairs are on, so ideally you need to book your accommodation early. If you need help finding accommodation, OutDoor by ISPO has a list of recommended hotel booking services at www.ispo.com/en/munich/travel/hotels