OutDoor by ISPO hits the halls of Munich for the very first time this summer. What can we expect from the new trade show?
OutDoor by ISPO is the international platform for the outdoor industry. From 30 June-3 July 2019 the trade fair will be held for the first time in Munich. In eight halls, brands and manufacturers will present the latest international outdoor trends and visitors can look forward to discovering a broad range of exciting new developments.
The segment Core OutDoor encompasses products and offers based around what has been the core of the outdoor movement for decades now: mountaineering, hiking, trekking, climbing and bouldering as well as travelling. Stand-up paddle boards, kayaks and mountain bikes – outdoor has been enriched with lots of different equipment over the years. New e-mountain bikes, lighter equipment, more environmentally-friendly products and modern electronics are just some of the topics the outdoor sector is engaged in and using to evolve and reinvent itself.
The OutDoor+ segment offers all trade visitors insights into these trends and innovations within the wider outdoor industry like adventure tourism, surf and watersports. Outdoor and new technologies are merging ever further. Whether it’s smart textiles, wearables, logistics, automation or environmental technologies – in the segment Cross Industry, the outdoor movement comes together with other sectors to create innovations and new collaborations.
Additionally, individual focus areas within the segments will also place emphasis on specific topics such as body and mind, camping and travel or corporate social responsibility and sustainability. The halls themselves are self-contained worlds of experience. Wide central aisles, complemented by several cross aisles, facilitate orientation and help visitors to gain a quick overview. Thanks to an open design with enough space and opportunities for discussions, the entire hall becomes an inspiring communication hub.
There will be direct access to the open-air area, used as an exhibition and test area. The atrium between the halls, as well as the park directly adjoining the exhibition grounds with the Riemer See lake, invites people to relax before or after their visit to the trade fair. A camping and glamping site, which has been specially set up, is also within walking distance.
Forward-looking strategic partnerships
For the integration of new topics and establishment of new long-term business models, OutDoor by ISPO relies on strategic collaborations with renowned industry players. With the Adventure Travel & Trade Association (ATTA), it has gained an international association for the travel segment as a partner. Its partner in the bicycle sector is ExtraEnergy. As an industry gathering for kayaking, canoeing and stand-up paddling, the PADDLEexpo will contribute its expertise at the Paddlesport Village. For the running segment, Runner’s World, the world’s largest magazine for runners, will be assisting the ISPO team with its know-how.
Easy access and special offers for exhibitors
About 700 international exhibitors from 36 countries have already registered for the event. They include adidas Outdoor, Arc’teryx, Birkenstock, Black Diamond, Fjällräven, Jack Wolfskin, Keen, Mountain Equipment, Osprey, Patagonia, PrimaLoft, Scott, and Vaude. Applications can still be submitted at www.ispo.com/en/outdoor/exhibitors/application
Primarily for brands entering the trade show business, ISPO team offers OutDoor Easy: a cost-efficient and flexible complete stand construction package that provides easy access to the fair. Thanks to good positioning, it also guarantees an authentic and excellent quality entry, as well as a strong presence. www.ispo.com/en/outdoor/exhibitor/outdooreasy
Furthermore, with the HangOut Area outside of the halls, an interactive exhibition space is offered, which gives a real outdoor feeling, combining business with relaxation. The area is open to all exhibitors following the prerequisite that an activity such as product testing must be offered – ideal for brands with cooking utensils and cutlery, outdoor games, and essential products for the great outdoors. www.ispo.com/en/outdoor/exhibitors/hangout
OutDoor by ISPO as year-round platform
In addition to the leading annual trade fair, OutDoor by ISPO is offering for the first time a far-reaching, year-round platform for the entire outdoor community, based on the ecosystem of the ISPO network. It includes analogue and digital B2B and B2C services that run globally along the entire value chain. The contents of OutDoor by ISPO are extended to the end consumer all year round, thus increasing the international relevance and reach of the outdoor industry beyond the duration of the trade fair. Brands and manufacturers can communicate their messages independently outside of the exhibition dates. Retailers as well as consumers receive information from the industry 365 days a year and the opportunity to get involved themselves. All offers are tailored to specific target groups of the outdoor industry.
ISPO Award OutDoor Edition
Thus, among other things, the well-known ISPO Award is being adapted specifically for the outdoor industry and its needs. The award has become a highly respected quality seal for the sporting goods industry. It helps specialist retailers put together their product ranges and customers make their buying decisions. In connection with OutDoor by ISPO, the coveted award is being adapted specifically for the outdoor industry and its needs. Following the named new outdoor mindset products from all outdoor segments are eligible for the award. The award’s categories will extend far beyond classic mountaineering and climbing equipment.
All nominations will be judged on the basis of innovation, design, function and quality. A Gold Winner will be selected in each category according to these criteria. One to two winners will be named as well. Products that are both exceptional and pacesetting will also be awarded the Outstanding label across all categories. The world’s leading international sports business network ISPO provides award winners with an extensive package including sales promotion and communication measures.
The nomination period for the ISPO Award OutDoor Edition will begin on 1 April at www.ispo.com/en/awards/ispo-award/outdoor-edition. The nomination deadline will be 17 May 2019. Special early-bird conditions will apply through 17 April.
Brits at ISPO
As well as international brands, OutDoor by ISPO offers a range of leading UK brands. Here are the Brits exhibiting this year:
Equip OutDoor Technologies
Sherpa Adventure Gear
Storm Care Solutions
Summit Outdoors & Leisure Plc
Terra Nova Equipment