Primaloft has named industry veteran Jim Frazier as new Senior Vice President, Global Marketing.
“We are thrilled to welcome Jim to the PrimaLoft team,” said PrimaLoft President and CEO, Mike Joyce. “Jim is well-versed in product design, product development, market positioning and go-to-market strategy. His experience is an ideal fit for the direction we are taking our company and our focus on strategic growth in multiple segments within our industry.”
Frazier added: “I’m looking forward to working with the talented team at PrimaLoft to further establish the brand as the experts in advanced material technology and the leader in setting sustainability forward within the industry.”
Frazier will oversee global business development, product positioning and brand building across multiple industry segments.