In the largest industry initiative of its kind, high street retailer Blacks Outdoors have teamed up with the British Heart Foundation to offer discounts to customers who donate their unwanted clothing and footwear.
Customers are being encouraged to donate their quality unwanted clothing and footwear at Blacks stores, in return for a 15 percent discount off their in-store purchases. Donations will be sent to one of the British Heart Foundation’s 750 nationwide shops and stores, which raise around £30 million every year for life-saving research.
British Heart Foundation research shows that over seven million people in the UK are now living with heart and circulatory disease, which are responsible for more than a quarter of all deaths. The charity’s funding is crucial to learning more about heart disease, diabetes, vascular dementia and stroke.
As part of the team up, staff at Blacks HQ in Greater Manchester will be offered the chance to take part in CPR training sessions at work, something which has received extremely positive feedback from the workforce based there.
In further support, the team at head office have set themselves a challenge to donate 458 pairs of shoes in a shoe amnesty, a figure which represents the number of people in the local area of Bury to die from cardiovascular disease last year.
Speaking about the campaign, CEO of Blacks Lee Bagnall commented: “We are delighted to be supporting the British Heart Foundation in helping such a large number of people in the UK who suffer from heart conditions.
“The Blacks team are confident that the generosity of our customers and their clothing donations will enable The British Heart Foundation to continue helping those in need. We are looking forward to providing an update to our customers on how the collaboration and their contributions have helped the charity to continue making such a positive difference.”
Starting with an eight-week campaign, the amnesty will relaunch early 2020. To find your nearest Blacks store and make a donation, visit the full list of Blacks Outdoor stores here.
Words by Riana Dixon