This week the outdoor equipment and clothing manufacturer Black Diamond, appointed former Sony and GAP senior executive, Zeena Freeman, as president.
As president, Freeman will succeed Black Diamond Co-Founder Peter Metcalf who will continue to serve as CEO and director. Freeman will now be responsible of operating the Black Diamond equipment, POC and PIEPS brands.
Metcalf said: “While we expect Zeena to succeed me as the next CEO of Black Diamond, I intend to remain involved with the business for the long term, both as a director and as a senior executive responsible for public policy and advocacy, as well as playing an integral role with our culture, products and marketing.”
Metcalf now has the opportunity to focus more time on other brand-defining activities, including championing the issues of great importance to the company’s fellow community of users.
Her appointment is the result of the Black Diamond searching for new senior leadership that would augment the company’s strategic capabilities in brand management, specifically in the areas of apparel, retail and e-commerce. Freeman has also been appointed to the company’s board of directors.
“Zeena brings Black Diamond a wonderful combination of leadership, strategic thinking, brand management, and consumer product and omni-channel expertise,” noted Metcalf.
“She is precisely the kind of strategic merchant and dynamic brand leader that we have been seeking, and we see her perfectly positioned to lead Black Diamond’s fastest growing brands through a multi-channel environment over the next decade.”
The company expects Freeman to succeed Metcalf as CEO until 30th June 2015.