A launch event for OutDoor by ISPO took place on 27 June, revealing more details about next year’s trade show. For the launch conference 250 brands, retailers and media representatives visited Munich for a presentation on the new concept.
The event marked the official start of the relocation of the OutDoor brand from Friedrichshafen to Munich. The trade fair will be held under the new brand name OutDoor by ISPO for the first time at Messe München from 30 June to 3 July 2019.
“OutDoor by ISPO is the international platform for the outdoor industry that creates content, fosters relationships, inspires enthusiasm for outdoor topics, and creates new opportunities. And not just on the four days of the fair, but 365 days a year,” says Mark Held, General Secretary of the European Outdoor Group.
“The new concept addresses current requirements and offers added value for all market participants: start-ups, medium-sized companies and global brands,” continues Markus Hefter, Exhibition Director of OutDoor by ISPO.
Established outdoor topics such as mountaineering or climbing form the core of the annual trade fair. There are also sectors that have long been considered outdoor by today’s consumers, including urban outdoor, yoga, wellbeing, trail running and mountain biking. Other segments represented include destination and adventure travel, surfing and water sports, and outdoor digital with wearables. There is also an area for textile innovations and start ups.
Registration for exhibitors for OutDoor by ISPO 2019 is already available online.
While the fair will only be open to trade visitors, end consumers are welcome at the Munich OutDays which take place simultaneously. Numerous events are planned over the course of the trade fair—a concept that has been warmly welcomed and supported by Munich-based retailers.
People who couldn’t attend the launch event were able to watch via an online livestream, which can be viewed here.